Is there a rebirth of the blog ?
March 10, 2010 – 5:53 pmAfter the hype of the 2005’s blogging seemed a done deal.
It took too long to write a post and who had time anyway to read blogs.
I for myself basically gave up blogging although I had started quite a few of them.
Twitter had it all figured out: simple, fast and easy.
However, somehow, blogging has been showing up on my radar more and more recently as a pertinent thing to do.
On a marketing level, blogging makes sens as it is the only place where you have control of your content.
A good marketing strategy is built on content quality. You provide great content for users without pitching your product.
Once the trust has been established, you product comes naturaly
With the multiplicity of content platforms / social networks such as Linkedin, Facebook, Youtube, Twitter and so forth,
it is important for a company or a brand to be present on as many platforms as possible. Each of these platforms is a search place in itself.
Your blog is different from all these platforms as it’s the only place where you have absolute control over everything : the layout, comments, etc ….
On a technical level the goal is give back and share the knowledge.
A key motivator for IT people is to give back to the community what they got from it. Whether it is opensource software or help figuring out some technical problem.
Simply writing about about your experience in dealing with the technologies you use in your particular environment is bound to be of interest for another IT person somewhere.
It’s all about the gift economy as Seth Godin puts it in his latest book Linchpin. (great book by the way)
CTO of 